The brains behind the brand
We sat down with Tessa Carroll, Designer of CASA AMUK to discuss all things basics.
How did Casa Amuk come to be?
I have always had an interest in pattern-making and designs that flatter the figure. Growing up as a self conscious young girl it was an impossible task to find something that fit the way I felt looked best. Once we identified the gap in the market for high quality but affordable basics coupled with the rare and incomparable qualities of Pima cotton we built our business – using these as guiding principals.
Who is the Casa Amuk boy/girl?
The Casa Amuk buyer is totally DTE. Down To Earth. They know their body types, they know a good product when they find it and they always return. They are low key dressers who prefer comfort over appearance but know they can achieve both through our brand. They dress to go from cafe to bar or park to office in one fell swoop.
What sets you apart?
First and foremost would be our quality. We are sticklers for the best quality achievable and don’t cut corners.
Describe the brand in 3 words
Simple, affordable, quality.
Hand Picked Pima Cotton – What is it?
Our processes are unlike many others in this industry. This is due to the authentic time frames taken to grow and harvest this cotton, spin the bud into yarn and then into fabric and complete dye testing and washes before the design and production stages have even begun.
Our factories are made up of small teams of artisans whom we know by name. We produce literally from farm to factory and navigate the procedure with support from our Peruvian based office, ensuring no steps are skipped in it’s development.
History of Pima Cotton
Named after the Pima Indians, evidence of Pima Cotton has been found dating back to 4400BC from the Peruvian coastal region of Ancon. It is referred to as an ELS (Extended Long Staple) and is the longest staple cotton grown. Not only is Pima cotton know for its fine weave but for it’s durability, being the strongest of the fine cotton production in the world.